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Behind The Brand: EX1 Cosmetics

Behind The Brand: EX1 Cosmetics

EX1 Cosmetics is a multi-award winning range of make-up founded by biochemist Farah Naz, who struggled to find make-up that perfectly suited skin tones like her own. Dedicated to those with yellow undertones, EX1’s fan base includes Hollywood’s A-list, the world’s top models and beauty editors alike.

Developed in Milan, Italy together with a team of leading scientists across Europe, Farah set about creating a range of make-up designed to mimic the natural pigments found in skin tones like her own. Sourcing the world’s highest quality raw materials, combined with the best in cosmetic technology EX1 has been heralded in the media as changing the face of the cosmetics industry.

EX1 broke boundaries by becoming the first ever to introduce high street-priced products designed specifically for olive skin. They have also added new shades people with very light skin and yellow undertones who have traditionally found it impossible to find the right base because of the assumption within the cosmetics industry that the lighter your skin, the pinker your undertone.

Discover EX1 Cosmetics in store in Urban Retreat at Harrods today.