A story of success, an impulse for innovation and a relentless pursuit of simple, high-performing products fashioned an iconic brand: Moroccanoil®. Moroccanoil revolutionised the hair care industry by introducing a new category of oil-infused products. Moroccanoil has since extended the line to include simple yet effective solutions for every hair need, all infused with the nourishing and antioxidant benefits of argan oil.
With its Mediterranean-inspired hues of turquoise, orange and blue, plus a beloved signature scent that engages the senses, what began as a single, revolutionary product has grown into an unprecedented brand in less than a decade—a global sensation embraced by high-profile celebrities, runway, film and television stylists, top editors, and women worldwide. Now, Moroccanoil hair care products are used in prestigious salons around the world, including Urban Retreat at Harrods.