Created by Wendy Iles, one of the most sought after hair stylists in the industry today, Iles Formula is a 3 step product range that instantly repairs all hair types. During Wendy's years of work on some of the most prestigious beauty campaigns in the hair industry and serving as a go to hairstylist to top celebrities, Wendy identified early on that she needed a super charged high-performance hair care range that could provide instant hair repair and visible results for celebrity clients walking the red carpet or models on global beauty campaigns.
The Iles Formula range includes a shampoo, conditioner and finishing serum.
The shampoo is sulphate free, silicon free, and paraben free. The formula has an abundance of lather which is rare for sulphate-free shampoos. The Conditioner is the jewel of the range instantly repairing all hair types no matter how damaged the hair. The Finishing Serum is the hairs best protector against heated tools, UV, colour fade and humidity.